October 30 | PayPal Town Hall

 10 new, innovative mobile apps aimed at improving financial health are debuting at the
2014 FinCapDev $100K Demo Day, live from Silicon Valley. Learn more…




2014 FinCapDev $100K Demo Day Judges Announced

The FinCapDev $100K Demo Day is happening October 30, live from PayPal’s Town Hall in San Jose. (Interested in attending? Learn more and reserve your seat here.) As such, we’re thrilled to announce our panel of expert judges that will hear Finalist Team pitches and award the $100,000 prize purse. The judges are…   Kristen […]

Driving Downloads: Partnerships

Building a customer base from scratch is hard. If there was a perfect solution, every company on the planet would employ it. But as this series as intimated, building a customer base (or in the case of FinCapDev context, driving downloads) requires a number of strategies. And it requires even more testing of those strategies. […]

Driving Downloads: Content Strategy

Content is King If you do any sort of business that’s dependent upon the web, you’ve undoubtedly heard that marketing phrase thrown about before. And guess what? It’s true. An intelligent, tactical content strategy can significantly move the needle—especially when laser-focused. But what goes into a content strategy? And how do you build one? This […]


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